Tour operators and wholesalers around the world are unable to load as many products as their suppliers offer. This costs everyone the opportunity to sell more products, upsell, or provide products that are a better fit for their customers.
Here’s an example:
- Bonza Bike Tours provides bicycle tours in Sydney and has very good distribution around the world through various tour operators and wholesalers. Because their tour operators are overloaded, the tour operators only load the most popular tour, the Sydney Classic Tour for $99, into their booking systems. The problem is that Bonza Bike Tours also offers a Harbour Bridge Ride for $129, and this product is not available in the tour operators’systems.
What this means is that it isn’t even possible to sell the more expensive tour even if the product suits the customer better and they are willing to pay more money. That means everyone loses out on the $30 potential additional revenue and the customer may not even be getting the best product for them!
TourConnect’s ability to make the contracting and rate process more efficient means that tour operators and wholesalers have the ability to load more products, faster. This also applies to the loading of specials and tactical offers which hardly ever get loaded by tour operators and wholesalers. With TourConnect, the industry as a whole can maximize revenue while giving customers the products and experiences they want. It’s really that simple.
